Posts tagged mobile app resale program
Mobile App Reseller Tip: How To Cold Call & Land Appointments
Apr 7th
Hate cold calling? We would too without the right training. Sometimes, however, it is necessary to make mobile app sales appointments. We have some helpful tips that will make calling for mobile appointments a snap.
Cold-calling is an art, and it takes a lot of practice, but you can do it.
Phone sales take careful preparation and research. Yes, research. If you call a business to sell them a mobile app without bothering to research what they do or what their needs are, you aren’t going to get very far. The more research you do about a business, the more likely you are to get that mobile reservation with them. You don’t have to delve into years’ worth of business history or know the back story of every employee, but you DO need to have a basic idea of who is in charge, what goods and services they offer, what kind of web presence they have, and what their needs are. All these bits of info are crucial to making a sale. You need to be able to chat with a potential client about their business needs and know, without a doubt, how you can improve upon them. The client needs to know that you are aware of their specific, unique situation and can offer them a needs-based service they will benefit from. Take the time to research the company – it will help you form a bond with the client, and make the cold call so much easier.
Grab their attention.
But all of that means nothing if I can’t get them to listen to me, you might be saying. That is true. When cold calling, it is important to get the attention of the person you’re speaking with, and grab their interest before they shuffle you off the phone. Everyone is busy these days, and most companies screen sales calls out. Try to catch the potential client off guard if you can, by offering them figures that are relevant to their business. Be as specific as you can, even by pointing out errors or glitches you may’ve seen on their website, or giving them key numbers about a competitor’s success with a mobile app. The info you give them has to be eye-opening, and pertain to their business, or it won’t be effective. Avoid boring generalizations that they’ve heard a million times. The key to getting that mobile app appointment is to grab their attention and keep it.
Instead of flash, give them substance.
Find out what issues or problems the business is most concerned about, then tie it in with the mobile app. Don’t bother telling them about bells and whistles and perks that don’t apply to them, that they don’t need. A potential client won’t be impressed, they’ll be annoyed. Hook them with real, honest solutions that apply to their business. Again, this goes back to research – you need to find out what those needs are. If you have to ask the potential client, ask! But make sure that they know that a mobile app can deliver the features they need to make their business grow. No matter what the business, a mobile app can only help them – it’s up to you to find out how.
Stay the course.
Some clients are going to say no. They just are. Don’t get discouraged. Never harass a potential client, and accept their “no” every time. But it never hurts to place follow-up calls. Sometimes the needs of a business can change, or a client might suddenly decide they do want to try out a mobile app for their business after all. In addition, Bizness CRM is free to resellers, so be sure to use it. After one or two follow ups, if the answer is still “no”, move on.
There are over 100 million small businesses to sell to worldwide.
Cold calling can be fun when done correctly. Once you get the hang of it and are closing appointments left & right, it can definitely be easier on your day. So follow these tips and get to work, because cold calling is a numbers game. The more calls you make, the more appointments you are bound to get. Good luck with your potential new mobile app clients!
How to Cold Call Your Way to a Mobile App Sales Appointment
Nov 12th
A lot of people consider cold calling to be frightening, pointless, or both. But believe it or not, cold calling remains a cost effective way of generating revenue, even in the cutting edge mobile tech world.
For those that are scared to get started, it’s usually a matter of not knowing how to make cold calling work. If this is you, we’ve got a few tips that can make the cold calling process a lot easier. Follow these tips, and you’ll be able to find an increasing number of sales amid all of those depressing hang-ups.
How to open
One of the most effective ways to start is to ask people if they have a moment to chat. Small business owners are incredibly pressed for time, and you need to respect that. If they say they don’t have time to talk, ask what part of the day is usually quieter. Don’t do what most unsuccessful salespeople do and try to “bowl over” the prospect:
“Hi there my name is Jack Jackson I’m calling about APPS you wouldn’t believe how great they are you can do EVERYTHING they’re going to take your business into the future and generate a million dollars$$$ in sales right away can I put your purchase through on a major credit card right now?”
…
*click*
Desperation is a very unpleasant cologne. Don’t be so hungry for a sale that you make it all about you. Instead, the call is all about your prospect, and his or her needs.
“What? The goal isn’t to make a sale?”
Nope.
So, what’s the goal?
To learn about the prospect. You need to get them talking about their problems. You’re trying to see what their issues are so that you can figure out if your offering can help them. Thus, the goal is to ask a few questions that quickly get prospects talking about the things that matter to them the most. Then, you can find the fit between the benefits of your product and the problems that the prospect is having.
Use a flexible style
To figure out how to get a prospect to open up, you need to be very attentive and try to figure out your prospect’s preferred style. Some people are laid back, some are serious; some are rushed, and others want to take things slowly. Match your prospect’s preferred style, so that they’re comfortable continuing the conversation and become more receptive to the interaction.
Ask for the appointment
If you’ve had a brief chat and the prospect has some interest in hearing more, ask for an appointment. It’s that simple. Try to schedule it for a time of day and day of week that is fairly quiet, so that your prospect isn’t inconvenienced by the meeting, and might even look forward to a little break.
Confirming or canceling?
Don’t call to confirm – too often, it comes off as an invitation for a cancellation. Instead, leave a voicemail after the close of business, or send a confirmation message. If they want to put off the meeting, suggest a video call as a compromise.
Always improve
Hone your script based on what is effective in your experience – don’t just repeat the same thing forever. A continually evolving script is a continually improving script, and the results will show in your conversion rate.
Good luck out there!