The #1 mobile app platform worldwide
Posts tagged android apps
One Billion Android Devices Were Shipped In 2013
Jan 14th
What device are you reading this article on?
A Windows desktop?
An iPad running iOS?
A Nokia Windows Phone?
An Etch-A-Sketch?
Well, whatever you’re using, we have news for you: the future is beyond skewed toward the Android operating system.
According to data from Gartner, about 2.3 billion devices were shipped in 2013, and of those devices, about .9 billion were running the Android operating system. (For purposes of comparison, roughly .3 million were Windows devices, and .27 were Apple.)
Android is bigger than its next two competitors combined, and then some. That’s domination! Over the next few years, this 38% share of all devices shipped is projected to continue increasing, and reach 46% in 2015.
What’s fueling Android’s success?
First, there’s the steady migration from desktop to mobile, which is boosting mobile shipments. In fact, desk-based and notebook PC shipments declined about 12% from 2012 to 2013. But this, of course, doesn’t explain why users would be selecting Android devices in particular. To that point, some have observed that this is a simple price-based trend. iOS devices are high-end, expensive devices. Android, on the other hand, tends to be available on more affordable devices. Thus, users buy more Android devices than those running iOS or other less popular systems.
Got it. What does this mean for small business apps and developers?
The most obvious conclusion to draw from the data is to not fall victim to Apple-vision!
A lot of your potential users are not on iOS devices, and while Apple is a premium brand at the front of many people’s minds, the Android masses loom large. When developing an app, be sure that the Android version is every bit as smooth, functional, and well supported as the iOS version.
For our customers, of course, this is no problem. That’s because when you build an app with Bizness Apps, you automatically get an iOS and Android version wrapped up in a nice bright red bow, along with your mobile-optimized website.
(The wrapping and bow are virtual, but many customers have reported that they “know they’re there.” Who are we to argue?)
Anyhow, if you’re a small business, you can get started making your business app easily and cost-effectively, so that a tidal wave of Android users can download it and besiege our servers ASAP. (Don’t worry – they’re fortified.)
See you soon!
Google Play Surpasses the iTunes App Store
Aug 13th
Q2, 2013. Mark it on your calendars.
Why?
This past quarter was the quarter that Google Play’s total downloads finally surpassed the App Store, according to data gathered by App Annie. Don’t get too excited, though. Despite having 10% fewer downloads, the App Store still made more than double the revenue of Google Play.
(We know which one we’d rather have!)
Anyhow, let’s break down some of the background facts:
• Downloads by country. As you might already know, activity is not limited to users in the U.S. Countries like South Korea, Russia, Brazil, and India also top the list for total Google Play downloads.
• Revenue by country. The list changes a bit when we look at revenue, however. Google Play’s most profitable country is actually Japan, followed by South Korea, the U.S., Germany, and then the U.K.
• App types. As always, users just want to have fun. Games lead the way, and account for approximately 80% of Google Play’s revenue. The second spot goes to communication apps (e.g. LINE, WeChat, WhatsApp Messenger, and Viber), and after that come tools, entertainment, and then social apps.
• Devices. Growth in countries like Brazil is thought to be linked to new inexpensive devices offered by Samsung, Nokia, HTC, and LG.
What does this mean for businesses that offer their own apps and other mobile players? It signals the continuance of a shift from a totally Apple-dominated world to one in which Android has equal or more importance.
Multi-platform strategy
Because the mobile world is growing and changing rapidly, the best approach for small businesses that want to stay ahead of the game is to tackle multiple platforms at once. This means having an iPhone app, and Android app, and also a mobile website.
Each outlet has its benefits and drawbacks (for more on that, check out our infographic), but to maximize your mobile presence and to get your business in front of as many users as possible, you need to hit them all.
What do I need to know about the differences between Android and iOS?
Some info gathered by Bluebridge Digital is helpful, here. Android users are more likely to be men, and income skews lower and more rural. Users are more likely to be pessimists, savers, introverts, and followers. On the plus side, though, they’re a bit more likely to listen to a cold call pitch. They’re also willing to use something that is ugly, but more functional.
If you wanted to generalize, you might want to tailor your Android offering to a more practical, frugal mindset. To that end, delivering value through things like coupons and loyalty programs is probably a good strategy. But that’s only the beginning. We have a number of thoughts on the matter and are ready to help your business make the most of any mobile platform.
Oh, and as a Bizness Apps reseller we offer unlimited Android apps & mobile websites at no additional cost. Click here to learn more.
