The new year is approaching quickly, which means it’s a great time to look at the 2018 mobile marketing statistics and trends that have emerged over the past year. Refresh your knowledge about the mobile industry, because a lot has changed. Understand what is driving mobile activity, how it has evolved, and how you can take advantage of it as a business. This article is aimed at helping you make better-informed decisions about your 2018 mobile strategy. Mobile usage 1. As of.
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Halloween has come and gone… And if you haven’t done so already, it’s about that time to start planning out your business’ winter holiday strategy! For anyone with an app, the holiday season is the biggest time for consumption and spending. In fact, “this period is the “Black Friday” of the app business world… Brands are sure to see their downloads spike and consumer spending skyrocket,” according to Get Response. So you shouldn’t leave out your mobile app in this year’s planning..
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Here at Bizness Apps we’ve been stoked about Progressive Web Apps leading the future of mobile. Our team has been experimenting with PWAs over the past months to see what these babies can do. And they can do A LOT! Progressive Web Apps are an even better mobile marketing tool for small businesses than native apps, as they can be shared and used in seconds. Shareability has recently become a core marketing strategy for businesses big and small. While shareability is often.
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Writing a persuasive app description is a crucial part of App Store Optimization, but it is often overlooked by app publishers. Before we jump in, it is important to note that crafting an app description for your local business is different than writing one for any other sort of app. It is less about getting found in the app store, and more about getting recognized by your current customers. More specifically, if you are a local pizza shop, you want your regulars.
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This guest post was contributed by Josh Kocaurek. The app stores are crowded - very crowded. In fact, there are over 5 million apps available between the iOS and Google Play stores. What does this mean for you if you are publishing an app? It means you need to find a way of making your app stand out or risk it being lost in a sea of obscurity. One of the best ways to do this is with App Store Optimization or ASO. The goal.
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The online (and offline) business owners of today are taking a keen interest in understanding and exploring the potential of mobile commerce, also referred to as m-commerce. This is because m-commerce is expected to grow to a 250 billion market by 2020. Nearly 4.77 billion people are expected to use smartphones, capable of making mobile purchases, by the end of year 2017. If you have an online store, or are planning to sell online, it’s time to get acquainted with the latest.
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One of the biggest debates for marketers and small business owners taking place in 2017 surrounds the subject of mobile app development. These conversations are fueled by the fact that small businesses can finally afford to develop their own, branded, mobile apps and catch up to the larger organizations that have already been benefiting from this business tool for a couple of years. Why Now? The biggest driver behind the growing number of SMB mobile apps is price. Previously, apps had.
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Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials: Creating the perfect push notification starts with understanding how customers interact with your app. The more you know about your users, the more personalized you can make your push notifications. These messages should enhance the customer experience, not harm it. So.
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What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone? Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no money or time to invest in an app ⎼ especially if they don’t even have any other online presence set up yet. Small businesses might see apps as just a gimmicky addition to.
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More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. Mobile has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. The time has come for small businesses to jump on the bandwagon and learn how to optimize mobile interaction with their audience. In this article, we’ll discuss 7 mobile trends that you should take note of. 1. Respect your mobile relationship The smartphone has.
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