A recent post by Matt Baxter-Reynolds over at ZDNet raised some interesting points, with the central idea being that mobile apps are triumphing/have triumphed over the mobile web. “The Mobile Web is Dead, Long Live the App” Many people, ourselves included, have discussed the advantages and disadvantages of developing for the mobile web versus mobile apps. Our viewpoint generally tends to favor investing in both, given that they serve...
Read MoreBy 2015, it is estimated that close to a billion consumers will be using mobile devices only (no laptop, no desktop). And many, many others will be using their mobile devices more often than their other devices. For small businesses, this means that maintaining a mobile presence is highly important, if not essential. The main choice many business owners face is, “Should I have a mobile website or an app?” Luckily, the answer is clear:...
Read MoreYeah, we would say that. But only because it’s true! An app is quickly becoming a must-have item for businesses of all sizes. Obviously, leading companies are finding that their customers have at least one function they would love to have in an app, if not more. Insurance companies are allowing mobile bill payments, pizza chains are offering mobile ordering, and hot brands have put their shops into condensed mobile forms. But what...
Read MoreAccording to recent data from Branding Brand regarding Thanksgiving and Black Friday sales, about a third of all e-commerce traffic over the holiday came from smartphones. While this may not sound like a lot, the year-over-year gains are what we found most striking. Smartphone sales are skyrocketing, and are on pace to dominate the market in the very near future. Consider some of the Black Friday increases on smartphone-optimized...
Read MoreUsing Bizness Apps gives you the power to send push notifications and deliver mobile coupons, offers, and other messages to users. But this amazing power has to be used in the right way, or it will be ineffective, or even worse, irritate users. The five tips below deal with the most important points to remember. Follow them, and your mobile offers will become a significant pipeline to bring you increased sales and revenue in short...
Read MoreThe majority of apps created with Bizness Apps are designed to be used by as wide a user base as possible. But for some organizations and businesses, it’s preferable to publish an app that is only usable by a specific group of people. For example, a fraternity might want only members to have access to an app. Or a fitness studio might want an app to be usable by existing clients only. Or a government entity or group might want to...
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